Presentation design requires two aspects, the design of the visual aids and the design of the presentation/speech. How a presentation is delivered affects how the audiences absorb/learn the information. A good presentation design gets the point across in the most effective manner and targets all members of the audience and caters to their needs.
Design
- Not only function
- Reynolds explains design as decoration
- A good design is not noticed whilst looking at the whole picture
- A good design covers all aspects of its audience
- Design should draw in the audience through the presentation visual aids
Story
- Not only argument
- Facts, information, data as Reynolds states
- Information that the presenter sends to people
- Humans are programmed to tell narratives
- Story makes the presentation more interesting
- In the business world it is more taboo
- Students learn better with stories they can relate to a subject
Symphony
- Not only focus
- Bringing together bits and pieces in a presentation that would otherwise not work well together
- Seeing the picture as a whole and relationships that we would not have noticed
- Making sense of the bigger picture
Empathy
- Not only logic
- Emotion
- Seeing the presentation through another’s eyes
- Noticing non-verbal communication between the audience and presenter and the audience and each other
- In presentation empathy helps to let the designer think like their audience
- Become connected to the wants and needs of the audience
- Be able to sense the vibe of the audience and grab their attention again if it is wandering
Play
- Not only seriousness
- Making a presentation/design fun and attractive
- Different to the boring norm that people experience every day
- Using humor to get the audience’s attention or to put across a point in a different way
- Laughter in presentation helps to relax the atmosphere for both the presenter and the audience
Meaning
- Not only contribution
- The presentation you are presenting actually means something to you and you are passionate enough about this to want to present it to an audience
- Sharing your knowledge with others is exciting, it gives you meaning
- By putting effort into a presentation the audience will appreciate it that much more
Lidwell, W., Holden, K., & Butler, J. (2003). Performance Load. In Universal Principles of Design (pp. 148-149). Massachusetts: Rockport.
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